Thursday, October 11, 2007

A logo vs. branding

Can the public identify your business? Do you need a logo? Maybe you need more than a cool graphic to identify your venture - you need a brand. What is a brand and why do you need more than a logo? A brand consistently communicates a vision for your service or product through a slogan and graphic identity that is used in advertising, uniforms, letterhead, packaging, etc. Branding is a process that takes in-depth consideration - everything from wording to fonts and colors to complexity will impact the effectiveness of your branding. Your brand will identify you for years to come and can be one of your company's best investments. Eric would love to guide you through the process of creating a brand. Contact him when you're ready to present yourself to the world in a way that won't be easily forgotten!

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