Thursday, October 11, 2007

Design is Credibility

This is a great article from Church Relevance regarding the impact of web design on how a church is perceived. The concepts here apply beyond website design and definitely reach into the business world.

Click here to read the article.

Manuals, handbooks, directories & catalogs

If you want your policies & procedures to be read instead of filed away and forgotten, invest in a manual or handbook that is graphically appealing. Eric can design a booklet that reflects your business and invites use through reader-friendly layout and interesting design. He can also help lay out a staff directory or product/services catalog.

A logo vs. branding

Can the public identify your business? Do you need a logo? Maybe you need more than a cool graphic to identify your venture - you need a brand. What is a brand and why do you need more than a logo? A brand consistently communicates a vision for your service or product through a slogan and graphic identity that is used in advertising, uniforms, letterhead, packaging, etc. Branding is a process that takes in-depth consideration - everything from wording to fonts and colors to complexity will impact the effectiveness of your branding. Your brand will identify you for years to come and can be one of your company's best investments. Eric would love to guide you through the process of creating a brand. Contact him when you're ready to present yourself to the world in a way that won't be easily forgotten!

Adobe Acrobat

Eric will soon be teaching a class on Adobe Acrobat for Allen, Pritchett and Bassett CPA & Business Consultants in Tifton, GA. This is a great program if you have paper documents that you need to access frequently and keep organized but would like to have them digitized and the originals put away for safe keeping. Contact Eric for details about on-site training for your business.

Saturday, January 20, 2007

CS Training for Your Marketing Department?

Eric is considering developing an on-site training service for Creative Suite programs. If you would like for your marketing department to learn Creative Suite, contact Eric. (Clients must provide their own computer systems loaded with Creative Suite, preferably in a lab or wireless setting.)

InDesign @ Moultrie Technical College

On January 17 & 18 Eric taught Moultrie Technical College's first InDesign class. It was very successful and MTC will be offering it again in their spring quarter class slate. MTC is also talking with Lance Ruis to schedule a Photoshop class sometime soon. All of the students from the InDesign class indicated that they would be interested in both a Photoshop and an Illustrator class - hopefully MTC will eventually develop a full Creative Suite class offering.

Saturday, December 23, 2006

Adobe Classes @ Moultrie Technical College

Lance Ruis and Eric have built a connection with the Continuing Education department at Moultrie Technical College in Moultrie to teach classes on Adobe programs. Eric will be teaching an InDesign class on January 18 & 19 for the marketing department from Archbold Memorial Hospital in Thomasville. Not sure if the class is closed to the public - if you are interested in taking an Adobe continuing ed class, contact Katie Harrison at MTC and express your interest. We hope to provide training in Photoshop and Illustrator soon.